The idea of Conscience originated in Milwaukee, WI in an effort of accomplishing something positive for the skateboarding community. Alike many other cities in the United States with increasing trends in city ordinances outlawing skateboarding, there have been fewer and fewer places for the local skateboarders to skate without being hassled by law enforcement. This in mind, something has to be done to keep the skateboard scene alive. Conscience has been inspired by this very need and has worked with numerous cities in both designing and fundraising to ensure that there are soon a few solid public skateparks available for the local skateboarders to enjoy.

Although many businesses today don't look to their Conscience as a resource for money-making ideas, we can proudly say that we have. In doing so, we have started our own skateboard label as a tool to fundraise for the parks that we are currently working on, and we anticipate doing the same thing for neighboring cities wishing to provide their community with a skatepark as well. All deck sale profits will be donated directly to the parks that we are currently working on. Sure, you can purchase a quality deck from one of the numerous other skateboard companies out there, but which one of those companies will actually be assisting in giving you a free skatepark in return? Envision a land with many more quality skateparks and being able to credit yourself for it having had shown your support by riding a skateboard deck that is in business for one and only one thing. Skateboarding.
Thanks for your support~~~Conscience.